Vidio Achieved 3x Engagement on World Cup 2022

Vidio rides the momentum to drive engagement and subscribers through WhatsApp

Key Results

3x

Higher Read Rate

1 Mo

Campaign Period

>500k

Engaged Customers

About the Brand

Vidio Achieved 3x Engagement on World Cup 2022

Vidio is the leading over the top (OTT) platform that provides complete streaming service. Established in 2014, Vidio provides thousands of local and international contents to over 25 million active users.

Background

Vidio is a strong streaming platform in sports. Thus, leveraging big sport events such as the World Cup 2022 held a high potential to increase subscribers-paid users. Previously, they utilize conventional messaging and push notifications to reach their customers. But it posseses limited campaign flexibility in terms of visual communication and interactivity.

Solution

1ENGAGE Platform, including marketing and OTP

The #ImpactfulResult

Vidio gained 3x higher read rate compared to conventional messaging with general content. With personalized content to the specific user, Vidio was able to grasp the attention and drive subscribers to the special momentum of the World Cup 2022.

What They Said

Vidio senang dapat bekerja sama dengan 1ENGAGE dalam penggunaan WhatsApp campaign karena terbukti efektif dalam mengajak para pelanggan paket World Cup 2022, dengan open rate hingga 70%