About the Brand
JakCloth is a youth-focused clothing expo and retailer that has been established since 2009. Its presence along with collaboration with numerous clothing lines has brought hype across Indonesia, especially with its well-known tradeshows that combines fashion and lifestyle.
Background
After the pandemic era, JakCloth strikes back with its most-anticipated online roadshows. With the new normal shifts, JakCloth aims to generate even larger visitors to its nationwide areas. Therefore, a massive activation is required to boost awareness of this comeback.
Solution
KOL Endorsement through Tiktok and Instagram
The #ImpactfulResult
The combination of nano and micro-KOLs has successfully gained nearly 1 Mn total content views with average engagement rate (views) of 2.7%.
What They Said
KOL from various specialization from 1ENGAGE succeeded in driving masses to JakCloth's event
JakCloth