About the Brand
DANA is the pioneer of digital wallet in Indonesia. With its inclusive technology, DANA aims to become the bridge towards financial inclusion to realize Indonesia cashless society.
Background
As a digital wallet application, DANA stands as a primary tool for its users. DANA provides an easy to use yet secure application to give a peace of mind. One of the security check includes authentication by using one-time-password (OTP). However, with the high traffic volume, DANA has to face the challenge of high cost, yet this function is essential to ensure account security.
Solution
Using WhatsApp authentication from 1ENGAGE, DANA can ensure a high delivery rate with a result-based charge to reduce the cost of sending OTP.
The #ImpactfulResult
DANA succeeded in reducing the cost of authentication of up to 50% compared to the previous authentication method. At the same time, DANA also enjoys high OTP delivery rate that leads to the lower churn rate.
What They Said
1ENGAGE has been a game-changer for DANA. With its easy onboarding process and high security, it haws helped us achieve significant cost savings while ensuring a seamless OTP service.
Vincent H. Iswaratioso
Chief Executive Officer